News archive 22 May 2000: Putra Prima project pulls in the buyers

WITH the Malaysian economy improving every day, consumers seem to be gaining confidence in the property market, especially in the residential sub-sector. Developers have not been slow to capitalise on this and each day the newspapers are full of ads promoting various projects or phases - be they for houses, condominiums or apartments - covering all levels of pricing.
During times like these, the mantra of property developers - “location, location and location” manifests itself, as can be clearly seen in the vast development occurring in the southern growth corridor of Selangor, especially in the Putrajaya-Cyberjaya-Puchong triangle. And with so much focus on this area, developers lucky enough, or those that had had the foresight, to have land in the area for development, are beginning to reap the benefits. One of these is Sepang Permai Sdn Bhd (SPSB), a developer who got in early, and today is well into the early stages of its maiden development, Taman Putra Prima. An integrated township over 468 acres with a development value of RMlbil and an expected completion span of eight years, the project has so far been pulling in the buyers. “We received an overwhelming response to the launch of our first two phases, Phases 1A and lB, where all 197 units of double story link houses were snapped up
In just two days:’ Sepang Permai sale and marketing manager Eric Wong told star business. Wong was referring to SPSB’s Opal and Topaz designs of two storey link, houses on 20ft by 70ft
plots with a built-up of 1,496 sq ft priced between RMl52,000 and RM218,150.

One of the last few freehold projects fringing the Putrajaya/Cvberjaya/Puchong triangle;
Taman Putra Prima looks set to be one of those townships that will soak up the spillover population of those wanting to live and work in either Putrajaya or Cyberjaya.
With a “linear green” development concept, and landscaping costs of RM6mi1, residents of the township can look forward to living in an area that will virtually surround them with soothing greenery.
While actually living in a green lung, residents will also be in a strategic area, namely within the Multimedia Super Corridor (MSC), in a north-south progression and easily accessed via the dedicated Putrajaya link. Newly completed, the Putrajaya link is in turn easily accessible from the Lebuhraya Damansara Puchong (LDP), Jalan Puchong and the North-South Central Link to KLIA. “The Putrajaya interchange at the North-South Central Link, which leads to KLIA, is presently under construction,” Wong pointed out. Planned as a complete self-contained township, Taman Putra Prima will have a whole range of facilities and infrastructure among which are a police station, three schools, a medical centre, a clubhouse, hypermarket, commercial areas and shopping centres in addition to green areas for recreational activities like jogging and exercising or children’s playgrounds. Having sold out the first two phases in just two days, SPSB is launching Phase 2A on May 26 to cater to the many registrants who were not able to get homes the first time around. More than 3,000 people registered with the company the last time, so for this launch SPSB is launching 322 units of double storey link houses in two designs called Amber and Emerald. Built on 20x70 plots, the four bedroom, three-bathroom homes have a large family living area and a spacious kitchen, a built-up area of 1,563 sq ft and cost from RM168,000 to
RM250,000. One reason for the wide pricing range is that this phase contains a horse-shoe shape zone designed to cater to those wanting different size plots as well as those seeking good “feng shui”, said Wong. “With the horse-shoe layout, buyers have a choice of at least six different plot sizes with corner lots reaching as much as 3,900 sq ft,” Wong said.“Also, the curved shape allows
‘feng shui’ adherents to choose the direction their house would face,” he added. Wong said this was also the last phase of the project where buyers would get a backlane of 20-ft width against the normal width of 10 feet. “End lots will also have a side lane that will be greened instead of a plain, empty road,” he said. Taman Putra Prima, as an integrated township will ultimately contain a mix of semi-detached houses, bungalows, condominiums, medium-cost apartments and lowcost homes in addition to the popular double-storey link houses. “For this year alone, we intend to launch about 1,000 houses,” Wong said, adding that SPSB followed a policy of completing houses within 18 months of signing the S&P agreement. As an example, he pointed out that of the two earlier phases launched last August, Phase 1A was already at the painting stage with both phases due for completion by the first quarter of 2001. All phases of the township, except the horseshoe zone, said Wong, were also designed with a “loop” road system whereby there was a single dedicated entrance/exit providing a higher degree of security. Surrounded by neighbouringprojects like Puchong Utama, Bandar Bukit Puchong, Puchong Perdana, Puchong Jaya to the north and Putra Perdana to the south, Taman Putra Prima is expected to contain a population of 25,000. “On a per sq ft basis, we are not only one of the most competitive developments around but we consider our pricing very attractive as we feel we are providing value for money,” Wong said. “We are also not compromising on quality although prices of houses in the general area have steadily begun to appreciate since the end of 1999,” he noted. Wong also pointed out-that the township was sited in the western part of the southern growth corridor, an area considered well planned with good infrastructure

source: The Star 22 May 2000